Kita approached me to create a full brand (strategy, naming identity and website) for her new Rapid Transformation Therapy business. We would be starting completely from scratch, which required a full brand strategy to be unpacked and created for her business. This lead to a style scape to help direct the visuals, as well as a naming exercise in order to start the identity.

Through a full naming process we finalised on Brio Life. Brio is the essence of joy and purpose in life, the ideal future positive state her clients are looking for through the therapy process. The naming process saw us create over 500 naming options before we systematically narrowed down to the final option.

The name allowed the identity to be created, which we worked with the colour palette and visual feel created during the style scape exercise. The final brand identity incorporated the primary and secondary logos, icons, colours, image approach, patterns, presentation templates and stationery for the business.

The final step of this brand creation will be to design and build the website, which will follow on this project.