How do you build a professional brand?

It starts with listening and following a Process.

As a small brand strategy consultancy, a reliable process is key. Process brings accountability, it allows us to check and validate our thoughts. Process leaves clues for us to build and expand on in the future. We understand that building a strong brand is vital to your success, and that's why we offer a range of services to help you discover, develop, and craft your brand to perfection.

1. Develop your brand strategy & positioning.

At Tribe Notion, we specialize in brand strategy and positioning for businesses that prioritise eco-friendliness and sustainability. We work with you to develop a strategic roadmap that guides your brand's tone of voice, direction, and visual identity in the market.

2. Create a unique brand name.

One of the most important elements of your brand is your name. It's a reflection of who you are, and finding the right name can make all the difference in connecting with your audience. That's why Tribe Notion offers creative and strategic naming services for companies, products, and services.

3. Bring the visual identity to life.

A visual identity could mean redesigning your logo, refreshing your website, or developing a new brand identity that reflects your messaging and voice. We will work with you to create a visual identity that resonates with your ideal target audience and supports your eco-friendly and sustainable values.

Discovery conversation process: note taking

Brand Discovery

Our Brand Discovery process involves in-depth conversations and exercises designed to uncover key attributes about your brand and the goals you want to achieve.
From analysing your culture and atmosphere to identifying your core customers, we'll work with you to shape your brand's persona and determine where you want to take your brand in the future.

Brand Strategy

Once we have a solid understanding of your brand, we'll move on to Brand Strategy. Through guided exercises, we'll determine your brand's value within the marketplace and develop your brand's positioning. This will include developing your brand's strategic messaging, customer journeys, and unique positioning in the market.

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Brand strategy Roadmap Structure
Laptop with collaborative naming document on screen

Brand Naming

Craft a name the grabs your audiences' attention and communicates your company's purpose brand strategy. Naming is a collaborative process with various stages of input to make sure you end up with the name the best suits your business.

A strong brand name is an opportunity to occupy space in your customers' minds. The right name can inform, engage, or excite. Names can be creative, compelling and strategic in order to communicate company purpose and value.

Brand Identity Creation

Finally, we will develop a brand identity that aligns with the insights we've developed in the Discovery and Strategy phases. From designing your logo to creating your website and full brand identity, we'll ensure that every element speaks to your target audience and reflects the insights we've uncovered.

With our help, you'll have a brand that truly resonates with your audience and sets you apart in the market.

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Finalised brand identity execution
Laptop with collaborative naming document on screen

Pitch Deck Design

Once your business is operating and you're keeping your customers happy, there may be times when you will need to present new products and information and secure funding.

A professional pitch deck can be the difference between landing your next client, securing funding, or being sent back home to the drawing board.
Information hierarchy is key when presenting new information and looking for buy-in for your new project/idea.

Focus on your idea and let Tribe Notion highlight your idea on the best possible light.

Lets grow your new brand
mark hardie, brand strategist

Mark, the Strategist

I consider myself to be a creative hybrid, I find purpose while merging the worlds of communication strategy and brand design. Intentional, purpose-led communication that speaks to peoples needs and acknowledges business goals is the objective for any project.
Understanding why we do anything before setting out to do it and engaging in open discussions with collaborators is a priority that leads to the success on lasting relationships we create.

Brand Strategy

As a brand strategist, I will help transform your brand from where it is today, and get to where you want it to be in the future, while guiding on the steps you need to take to fulfil that dream. I look to uncover the key insights of your brand, to help diagnose areas of growth before rushing to prescribe creating any branding/websites/marketing material.


Design is a process, it informs & guides every step of the brand building experience. I love to create a visual journey for audiences to follow, where the appropriate information is digested at the right time. I have a general style that I work from, but each client's needs and taste are different, understanding and building a common ground before starting any project is vital to its success.