Brothers Brewing is a self initiated project of a 2 person brewing company. Part brewer expertise, part selling & front of house & experience (entrepreneur minded).The Brewery Makes 3 hero beers(lager/IPA/Weiss), & 3 small batch experimental beers every month(develops scarcity).
A brand identity was required to bring the idea to life, including logo, fonts, colours and imagery.
A brand discovery exercise uncovered the scope of the customer base and brand attributes. The discovery session lead to a style scape, which provided the initial visual direction of the brand tone and feel. The final execution was a logo and brand identity to create an atmosphere of inclusion and to social beer drinkers to the picky customers and the beer enthusiasts. A distinct and welcoming visual identity concluded the project.
Community Taproom, Beer is at the centre of our world & community
View full project progression and additional process visuals on https://www.instagram.com/mark.hardie.za/
2 person brewing co owners. Part brewer expertise, part selling & front of house & experience (entrepreneur minded).
The Brewery Makes 3 hero beers(lager/IPA/Weiss), & 3 small batch experimental beers/month(scarcity).
The brewery isn't looking to sell retail, rather create a tasting room experience & facilitate brew days for beer making enthusiasts
The bar is a welcoming & comfortable open space. A meeting space for people, for community. The bar has a wiew of brewery in background, for an idea of transparency and local made feeling
Clients: beer enthusiasts (mid 30-50s)
older cliental looking for relaxed 'local' spot to meet for lunch/meeting
Atmosphere: consistent, experimental, welcoming, communal, informative
Feel: tactile, inspired, bold, memorable, depth of flavour, depth of visual, depth of story